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It’s more important than ever to establish meaningful, trusted customer relationships online.
But to deliver the personalized engagements your audience expects, securely, and on the channels they prefer, requires that your marketing and sales teams have access to unified customer profiles.
Read on to discover how, with SAP Customer Identity and Access Management (CIAM) solutions for B2C, you can create a flexible and highly secure “front door” to your digital properties that can help your teams drive increased engagement, better experiences, and higher revenue.