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The rapid acceleration toward a mobile-first, digital-dominant strategy is already benefiting stakeholders on both the buying and selling side of the B2B experience.
But to drive e-commerce success, business leaders must simplify the most complex aspects of the B2B buyer journey to provide a convenient and engaging experience that drives higher conversions, more repeat business, and a more productive workforce.
Explore this CX insights e-book from SAP to access perspectives from industry leaders, and discover why trusted customer data and omnichannel engagement capabilities are vital to empowering employees and delighting your customers.