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Most enterprises have a customer-relationship management (CRM) system, but many don't take full advantage of it. Rather than just a fancy filing cabinet for customer information, CRM systems can make your digital marketing more effective. Our latest report explains how CRM can power experience-driven marketing. Take our brief survey on your CRM purchase plans and it's yor for free.

You'll learn how CRM can help you segment your potential customers more effectively, allowing you to do better personalization and more effective contexualization. With that in place, you can customize your system to create the triggers and responses that make sense for your business. Take our short survey and get instant access to this report.