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Cookies are going extinct, fast, and marketers are left to deal with the fallout. And although transforming customer acquisition and retention strategies on a dime is a daunting task, cookies were never a perfect solution to start with.
From their limited targeting capabilities and inaccurate attribution to the growing public sensitivity to data privacy, the cookiepocalypse is an opportunity for marketers to drive positive change.
Explore this guide to learn why third-party cookies can’t deliver the customer relationships you want, how their disappearance will affect marketing, and practical steps your teams can take to transition successfully to a personalized, effective, cookieless future.