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MDM (Master Data Management) provides continuous improvement in your organizational strategy. It's an investment in your business' future as it ensures accurate reporting for high-quality decision-making by giving you real-time insight into your customer habits.
But implementing MDM is a big job. You've got to establish strict MDM standards throughout your organization.
While defining these processes, MDM experts recommend establishing rules such as where master data comes from, when it is acceptable to deviate from a rule, the process to add new attributes, and control replication.
Examine this e-book to learn how to use MDM in your company with this Ultimate MDM Implementation Guide.