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Life sciences companies are shifting to digital engagement models in response to changing healthcare professional (HCP) preferences, and artificial intelligence (AI) is becoming a necessity for orchestrating personalized customer experiences.
However, the effectiveness of AI is limited when insights are buried across siloed processes.
The launch of IQVIA’s OCE+ demonstrates the real value of AI: transforming complex data into clear recommendations that are surfaced at the point of execution, providing insights on-demand for data-driven decision making.
Check out this e-book to delve into the inner workings of five key algorithms OCE+ uses and explore the new frontier of intelligent customer engagement.