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Customer data platforms (CDPs) offer companies across industries the capabilities they need to drive a wide range of growth initiatives, including direct-to-consumer (DTC) diversification, cross-channel lifecycle marketing, analytics and data science democratization, and more.
But to make the most of a CDP investment, business leaders must fully understand the distinct ways CDP capabilities map onto their transformation goals.
Download this e-Book to find the top 12 real-world use cases that detail how companies in fields from retail to publishing use BlueConic’s CDP to transform their relationships with customers and accelerate growth.
- Vendor:
- BlueConic
- Posted:
- Jan 10, 2022
- Published:
- Jan 10, 2022
- Format:
- Type:
- Case Study
