Information Management: The Key to Commercial Success in Pharma
Pharmaceutical companies are struggling under the weight of too much data, with disparate, complex, and incomprehensible information that’s often unusable for analytics and expensive to maintain.
Better data management technologies can help you meet your KPIs and utilize analytics better; but integrating data management within the wider framework of your business should be a deliberate, careful effort.
Read on to discover how IQVIA is addressing these challenges and learn how they are keeping companies on the right track and ahead of the competition with strategies including:
- Better data warehousing
- Strong, scalable master data management
- Industry focuses, including pharmaceutical specialties
- And more