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To succeed in today’s highly competitive and often specialty commercial pharmaceutical environment, it’s critically important for pharma companies to deliver strong and consistent launches without significantly increasing spending.
And while healthcare providers (HCPs) report a preference for digital communication from pharma, and international top sellers often use a variety of digital channels, this opportunity to improve perception with digital is not being fully utilized.
Download this survey report to learn how digital and traditional promotions compare at launch & discover 3 imperatives for implementing quality multichannel engagement.