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When Hurricane Harvey grew to a Category 4 storm in the Gulf of Mexico, a nationwide retail pharmacy had to shut the doors to 128 stores in the predicted impact area.

To ensure customers could get their medications, the pharmacy partnered with Intrado to send 238,000 messages in a single day, reminding people to refill their prescriptions before it was too late.

Explore this case study to discover how their proactive communications strategy enabled this pharmacy to turn an emergency into an opportunity to improve the customer experience.

Vendor:

Intrado

Posted:

Dec 17, 2021

Published:

Dec 18, 2021

Format:

HTML

Type:

Case Study