Account-Based Marketing: A practical approach that aligns sales and marketing

Cover Image

When spam emails and generic, too broad content cause traditional marketing to struggle, account-based marketing (ABM) offers a more targeted approach. It treats every account as a market of one and personalizes to an identified, individual decision-maker. Rather than work on many leads, it narrows your focus down to the right leads.

Read this handbook to discover what steps lead to ABM success. You’ll learn how to:

  • Get sales and marketing on the same page to break down silos and create a smoother lead management process
  • Develop a firmer understanding of your leads to sharpen and focus your messaging, offers, and content
  • Craft hyper-personalized experiences that build strong customer relationships
Vendor:
Oracle
Posted:
Nov 29, 2021
Published:
Nov 29, 2021
Format:
HTML
Type:
eBook
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