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When spam emails and generic, too broad content cause traditional marketing to struggle, account-based marketing (ABM) offers a more targeted approach. It treats every account as a market of one and personalizes to an identified, individual decision-maker. Rather than work on many leads, it narrows your focus down to the right leads.

Read this handbook to discover what steps lead to ABM success. You’ll learn how to:

• Get sales and marketing on the same page to break down silos and create a smoother lead management process
• Develop a firmer understanding of your leads to sharpen and focus your messaging, offers, and content
• Craft hyper-personalized experiences that build strong customer relationships

Vendor:

Oracle

Posted:

Nov 29, 2021

Published:

Nov 29, 2021

Format:

HTML

Type:

eBook