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To say the world is changing is something of a cliché — it always has and always will. But one thing is for certain, the pace of change is accelerating. Your brand tracker, therefore, needs to pay attention to the shifts occurring beneath the surface of traditional aggregate metrics that rarely seem to change.

Designing a tracker that reflects the dynamism of the marketplace and anchoring your survey logic to the latest understanding of consumer behavior allows you to see subtle shifts that can have a big impact on a market.

In this guide, learn about the 3 fundamentals you need to think about as you design a world-class brand tracker that will become an invaluable tool for brand growth.

Vendor:

Qualtrics

Posted:

Nov 22, 2021

Published:

Nov 22, 2021

Format:

HTML

Type:

eBook