Value of Relationship Marketing for Improved Customer Experience

Value of Relationship Marketing for Improved Customer Experience

Cover

Different marketing approaches yield different results and ways that organizations interact with their customers. Relationship marketing is an approach that aims to build long-term relationships with customers, relying on customer data to tailor messaging to individual preferences.

In this collection, marketers must learn how this approach differs from other marketing methods, and some standout examples of relationship marketing in action.

Vendor:
TechTarget
Posted:
Nov 19, 2021
Published:
Nov 19, 2021
Format:
PDF
Type:
eGuide
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