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As the online buying experience becomes increasingly influential, especially during B2B purchases, businesses need to understand product information management (PIM) in the context of e-commerce.

While the link isn’t always immediately clear, PIM and a well-developed taxonomy improves several layers of your processes that are critical to the user experience and customer conversion.

Access this whitepaper to better understand how you can use better PIM to enable quality online engagement and see how it plays a key role in turning e-shoppers into e-buyers.