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In February 2021, SAS commissioned a survey to discover how consumer preferences and behaviors in the CEMEA region (Central and Eastern Europe, Russia, Middle East and Africa) have changed due to the pandemic and how this differs between regions.
The results of the survey tell a clear story. Four-fifths (81%) of customers feel their customer experience has improved since the pandemic started. A fifth (21%) of people have also started using a digital app or service for the first time during the pandemic.
Explore more of their findings, and advice for adapting, in this eBook.