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Customers today expect organizations to provide excellent customer experiences whether it’s online, in-store, or with a customer service agent. This requires data and complete customer profiles.
To meet the growing needs of contact center employees, it’s essential that businesses move toward a customer data platform (CDP) to automatically create a unified customer profile, pulling data from many sources — both internal and external.
Learn about the growing importance of CDPs, and the role they’ll play in contact center transformation in this Futurum research report.