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A global specialty pharmaceutical company based in the United Kingdom had ambitious growth plans to institute a comprehensive omni-channel sales strategy, but the unanticipated limitation of physical access from COVID-19 was preventing reps from connecting with their customers.

As an emerging pharma company, they had incurred an initially steep drop off in HCP details after global restrictions were mandated. The customer needed to quickly address these constraints so their commercial teams could resume engagements through a new remote channel.

Read this case study to see how IQVIA helped the pharmaceutical company overcome pandemic-related challenges and embrace remote operations.

Vendor:

IQVIA

Posted:

Nov 11, 2021

Published:

Nov 11, 2021

Format:

HTML

Type:

Case Study