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The international operations of a multi-national pharmaceutical company were using a legacy CRM solution approaching the end of its lifecycle.

They needed a technology partner that could provide an integrated, easy-to-use enterprise solution with omnichannel capabilities that could scale and quickly adapt to changing customer needs.

Read this case study to explore their eventual adoption of an intelligence-driven customer engagement platform.

Vendor:

IQVIA

Posted:

Nov 10, 2021

Published:

Nov 10, 2021

Format:

HTML

Type:

Case Study