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A global leader in pharmaceuticals and diagnostics was looking to replace its outdated CRM application that was fragmented and expensive to maintain. They wanted a dynamic, integrated platform that delivered more deliberate and meaningful interactions with customers across all engagement channels.
The top 10 pharmaceutical company chose IQVIA Orchestrated Customer Engagement (OCE) for a scalable, omnichannel commercial solution that would adapt to their dynamic business model.
Download the case study to learn more.