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A large Danish biopharmaceutical company was building its global commercial footprint in the United States with stateside operations and product rollouts, and knew it was time for some updates.
The company worked with IQVIA to select and implement a medical CRM for their Medical Science Liaison (MSL) systems and staff, as well as a content management solution for the medical, legal and regulatory (MLR) review and approval process for publicly distributing scientific and medical content.
Read this case study to learn more.