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Organizations need to unlock critical customer data from data warehouses like Snowflake and RedShift, in order to provide core systems of record, like Salesforce, Marketo, and Eloqua with actionable and relevant data. Unfortunately, legacy ETL tools are ill-equipped to facilitate these new "reverse ETL" use cases today. But what is "reverse ETL"?

In short, it's how you can get your customer experience data straight from your data warehouse to your critical applications to maximize its value.

Access this white paper to learn how modern low-code automation platforms facilitate "reverse ETL" to improve your core marketing initiatives including personalization, engagement, lead management, and more.

Vendor:

Tray.io

Posted:

Jan 25, 2022

Published:

Oct 29, 2021

Format:

PDF

Type:

White Paper