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Customer experience is now the most important brand differentiator, ahead of price and product, and many companies are turning to technologies for real-time insights, decision-making and actions to provide best-in-class service.
But due to poor data quality and lack of organizational alignment, only 13% of customer experience leaders today are confident that their organizations are equipped to take action on issues in near real time.
Explore this white paper to learn about some common pitfalls and how to avoid them, as well as suggestions for getting your real-time strategy up and running quickly.