Address quality and integration issues with a customer data platform

Customer Data Platform 101: The Why, What, And How

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Customer data is the key to unlocking crucial insights about your consumers and improving your all-important customer experience, but traditional CRM, DMP, and data lakes often fall short of providing you with the information you need.

In fact, one survey shows that 54% of companies say their biggest challenge to data-driven marketing success is the lack of data quality and completeness. But there is an answer to these issues.

Customer data platforms can help you improve your data access and ensure data quality and integrity.

Read on to discover how customer data platforms are unifying, automating, and improving data processes and analytics within one easy to use platform.

Vendor:
Informatica
Posted:
Nov 18, 2021
Published:
Oct 28, 2021
Format:
PDF
Type:
White Paper
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