Making the case for better customer data management

A Business Case For Customer Data Management

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Delivering a great customer experience often requires stitching together fragments of customer data in order to tell a compelling story—something that’s important when Watermark Consulting notes that CX leaders outperform in the market by 107.5%.

So how can you use your business’s data to reach the 73% of buyers who consider their experience as an important factor in purchasing decisions, often more so than advertising?

The key is proper data management and integration. But this takes proper buy-in from your organization and its leaders.

Explore this Informatica white paper to learn how you can build a compelling business case for better customer data management and do just that.

Vendor:
Informatica
Posted:
Nov 18, 2021
Published:
Oct 27, 2021
Format:
PDF
Type:
Case Study
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