Making the case for better customer data management
A Business Case For Customer Data Management
Delivering a great customer experience often requires stitching together fragments of customer data in order to tell a compelling story—something that’s important when Watermark Consulting notes that CX leaders outperform in the market by 107.5%.
So how can you use your business’s data to reach the 73% of buyers who consider their experience as an important factor in purchasing decisions, often more so than advertising?
The key is proper data management and integration. But this takes proper buy-in from your organization and its leaders.
Explore this Informatica white paper to learn how you can build a compelling business case for better customer data management and do just that.