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Satisfied customers are good for business: it boosts trust and loyalty as well as increasing sales. But many businesses aren’t sure how they compare to their competitors in this area, or where they could improve.

For a full understanding of your customers’ experiences, companies should use the customer satisfaction score (CSAT) to continuously measure the end-to-end customer experience as well as the quality of interactions at various touchpoints.

Watch this video to discover why the customer satisfaction score (CSAT) is important, how to calculate it, and how to leverage this metric in an effective CX program.

Vendor:

Momentive Netherlands

Premiered:

Oct 26, 2021