How to launch a VoC program & take action with customer feedback

How to run a successful Voice of the Customer (VoC) program

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The Voice of the Customer (VoC) is the core foundation of any successful customer experience program, and the more advanced the VoC program is, the easier it is to meet or exceed customer expectations. But there are lots of moving parts to consider.

A mature VoC program includes both structured feedback measured by proactive surveys and unstructured customer feedback captured through listening paths, as well as strategies and systems to respond to positive, neutral, and negative feedback.

Explore this comprehensive guide to learn how to launch a VoC program, take action with your customer feedback, and prove the ROI of your efforts.

Vendor:
Momentive Netherlands
Posted:
Dec 1, 2021
Published:
Oct 22, 2021
Format:
HTML
Type:
eGuide
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