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In response to the spike in online shopping during the pandemic, global sportswear brand PUMA sought to squeeze their digitization plans for the next five years into their immediate strategy. To better understanding where and how to improve the digital customer experience, PUMA partnered with GetFeedback.

With new capabilities to gather shopper insights, PUMA discovered friction points at checkout that were leading to cart abandonment. In response they made multiple CX improvements, from refining FAQs to offering customers’ preferred payment methods.

To discover how gaining a full view of the customer experience enabled PUMA to drive revenue and reduce negative customer feedback, explore this case study.

Vendor:

Momentive Netherlands

Posted:

Dec 9, 2021

Published:

Oct 21, 2021

Format:

PDF

Type:

Case Study