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To help graduate business applicants select programs that match their needs and values, marketing and admissions teams must work to align their communications with the expectations of prospective students.

But student expectations can vary by geography, generation, program life cycle phase, and communication channel. Still, delivering certain communications experiences is essential for successful program marketing, including:

  • Information access
  • Immediacy
  • Transparency
  • & Authenticity

Explore this research report to learn how to create efficient, personalized, and engaging admissions experiences that will transform your communications and support best-fit enrollments.

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Dec 15, 2021
Oct 28, 2021
Research Content

This resource is no longer available.