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The growing prevalence of AI technologies that display human characteristics has elicited angst from some consumers due to potential privacy issues, poor functionality and personal unease. At the same time, use of AI within the digital experience is growing rapidly, leading businesses to ask:
- How comfortable are consumers with the roles played by humans and machines in their online interaction with brands?
- How do consumers feel about data use?
- Is it possible to have a “human” interaction in an automated experience?
Download this infographic to find answers to these question as well as 5 trends that unveil how companies can balance building trust with customers while modernizing their operations.