Mapping B2B content at every stage of the funnel
The recent 2021 BrightTALK Benchmarks report found that 70% of professionals view 3+ pieces of content before making the average purchasing decision.
When producing relevant and valuable messaging is this critical, how do you create the right content to address every prospective buyers’ needs at every stage?
In this eBook, explore the new B2B sales funnel and learn how you can build a content library to meet your buyer’s needs – whatever that may be.
Download now to learn more.