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At a time of falling print media advertising spending, Ippen Digital is a pioneer in helping publishing transition to new digital revenue through more sophisticated use of content and audience data.

Ippen Digital had previously developed an in-house recommendation engine for analyzing web access to its articles. However, with its strong growth over the last few years, it became apparent that this system was unable to deliver highly customized recommendations. Ippen sought an alternative solution utilizing graph database technology.

TigerGraph’s native parallel graph database allows Ippen Digital to provide real-time deep link analytics that opens up vastly more information about each reader profile.