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In the race to personalize customer interactions at scale, vendors that align strategy and technology will have the upper hand. Real-time interaction management (RTIM) can support this goal with streaming data ingestion, embedded AI, and value-based journey orchestration. But B2C marketing professionals often struggle to know what to look for in an RTIM provider.
In this 30-criterion evaluation of the vendor landscape, the 13 most significant providers (including Adobe, Boxever, and Emarsys) are researched, analyzed, and scored.
Explore this report to discover how each provider measures up and select the right one for your businesses needs.