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There is no shortage of customer data available, but in order to draw insights from that data you need an accurate snapshot of your customer.
This is where data enrichment comes into play – helping you create a detailed and accurate composite of your customer by gathering data from other sources to add to your own.
Read this paper to better understand:
- Key considerations for developing data enrichment methods
- New processes for identifying missing data and filling in the blanks
- How to create a continuous process for data enrichment
- And more.