CDP adoption: Gauging the success of the solution for enterprise marketers

The State of CDPs: Data Unification, Activation & Compliance

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In the last few years, Customer Data Platforms (CDPs) have become an increasingly hot topic. The promise of CDPs goes beyond mere data integration, enabling:

  • Customer journey activation
  • Creative personalization
  • Privacy compliance

But do CDPs actually deliver on these expectations? To find out, Treasure Data partnered with Advertiser Perceptions to gauge the success enterprise marketers are having using a CDP.

Download the report to review the key findings.

Vendor:
Treasure Data
Posted:
Oct 12, 2021
Published:
Sep 24, 2021
Format:
PDF
Type:
Research Content
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