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In the last few years, Customer Data Platforms (CDPs) have become an increasingly hot topic. The promise of CDPs goes beyond mere data integration, enabling:

Customer journey activation
Creative personalization
Privacy compliance

But do CDPs actually deliver on these expectations? To find out, Treasure Data partnered with Advertiser Perceptions to gauge the success enterprise marketers are having using a CDP.

Download the report to review the key findings.

Vendor:: Treasure Data
Posted:: Sep 24, 2021
Published:: Sep 24, 2021
Format:: PDF
Type:: Research Content

This resource is no longer available.

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