CDP adoption: Gauging the success of the solution for enterprise marketers
In the last few years, Customer Data Platforms (CDPs) have become an increasingly hot topic. The promise of CDPs goes beyond mere data integration, enabling:
- Customer journey activation
- Creative personalization
- Privacy compliance
But do CDPs actually deliver on these expectations? To find out, Treasure Data partnered with Advertiser Perceptions to gauge the success enterprise marketers are having using a CDP.
Download the report to review the key findings.