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While analytics investments are so often treated as just another business expense, this mentality ignores the very real ability of analytics platforms to drive revenue and optimize income streams.
Having a good answer to the question of “build versus buy” is a crucial part of ensuring maximum ROI on your analytics investments, but it’s not always easy to reach a clear conclusion.
Access this Fractal white paper to learn how they recommend CIOs and other leaders approach the build versus buy decision, including evaluating 6 essential dimensions of this process.