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While you are investing in new marketing technologies and focusing on gathering and managing data in connection with your customer engagement efforts, you may find that these investments in time and resources don’t accomplish much.
One of the biggest challenges faced? Knowing what to track, measure, and what impact understanding measurement holistically can have on your marketing strategy.
With this white paper, learn how an effective measurement program gives brands information to understand the efficacy of your customer engagement program and how to iterate and improve upon it successfully.
- Vendor:
- Braze
- Posted:
- Aug 31, 2021
- Published:
- Aug 31, 2021
- Format:
- Type:
- White Paper