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Travel platform Agoda and its data volume have grown exponentially, an opportunity and an obstacle for a platform reliant on its CX.
To boost the intelligence provided by their historical data, Agoda tested several high-performance DB platforms and found that success with a highly optimized Vertica Analytics Platform cluster.
Combined with Hadoop and a homegrown ETL tool, Agoda can now detect and remove frustrations and inefficiencies in the customer experience by crunching billions of records in a matter of seconds.
Read on to learn how Agoda uses Vertica to analyze huge data sets and make smarter decisions, tune its website intelligently, and provide its customers with the best possible experience.
- Vendor:
- Vertica
- Posted:
- Sep 23, 2021
- Published:
- Aug 13, 2021
- Format:
- Type:
- Case Study
