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Infamous for its uninviting environment, transactional mindset, and inefficient systems, the traditional contact center is the ultimate bottleneck on customer centricity. It prevents agents from meaningfully engaging with customers, thus undermining a brand’s ability to generate lasting satisfaction, loyalty and advocacy.
Those looking to make customer centricity a reality will not let these limitations thwart their plans. They will instead adopt higher standards for their contact center, turning it from a costly, necessary evil into a pathway to value.
Explore the new standards for the contact center, and how to meet them, in this white paper.