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When it comes to customer service, first-generation channels are still extremely popular—with chat having the highest growth rate of all contact center channels this year.
But that is slowly changing—thanks to social platforms like Facebook, Twitter, etc. and advanced messaging apps like WhatsApp, WeChat and more, re-shaping how companies communicate with customers.
Download this white paper for a look at how contact centers are adopting newer, digital channels, and explore tips for adjusting to customers’ ever-changing expectations.