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According to research from PwC, 1/3 of customers say they will walk away from a brand they love after just one bad experience.
On the flip side, customers are willing to pay a 16% premium when they have a great experience purchasing a product or service. It’s clear then – businesses cannot skimp out on customer experience.
An effective CX strategy starts with:
- An modern contact center; and
- A digital first mindset
Download this guide to learn how to build such a strategy from the ground up.