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With so many ways that consumers can shop today (and new ones cropping up all the time), it’s critical that retailers offer a consistent, synchronized experience across channels.
One of the best ways to do that is to develop and implement a comprehensive omnichannel marketing strategy that engages consumers at each step of the buyer journey—particularly millennials who are digital natives and very comfortable with e-commerce.
Open this e-book for an in-depth look at omnichannel marketing and what organizations can do to market more effectively to today’s consumer.