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E-commerce usage has exploded in the past year, accelerating the growth of several key digital trends. One of these emerging trends in the elevated expectation for a seamless, omnichannel customer experience.
These changes are having a dramatic impact on the way businesses should start thinking about B2B transactions.
Download this e-book to discover:
- What B2B buyers expect as they research and transact purchases
- Key challenges to delivering a better B2B customer experience
- What’s currently causing the gap in customer experience
- How you can create great B2B buying experiences by leveraging a powerful e-commerce platform like Salesforce Commerce cloud with a tax technology