How Fractal’s powerful AI analytics boost personalization results
Healthy experiences? It’s all in the detail
After a disappointing personalized marketing campaign, one major health insurance payer set out to improve the way they deliver personalized content, improve customer satisfaction, increase communication relevance, and reduce message fatigue.
Pairing with Fractal and their proprietary tool Customer Geonomics, they were able to use powerful, machine learning and AI analytics solutions that allow for hyper-personalization.
Access this case study to learn how Fractal built a scalable state of the art solution on this client’s Azure cloud platform and boosted ROI by 21%, reduced message fatigue, and improve customer engagement and satisfaction.