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Getting Started with a Customer Data Platform

Cover

A critical element of investing in a CDP is understanding and documenting how you plan to use it.

Defining use cases upfront will help your organization align around a goal, process, and outcomes.

And since the first use case can shape the perception of your CDP initiative across your organization, its important to get it right.

Check out this e-book to see a maturity curve for CDP use cases and explore what to expect at each stage.

Vendor:
Tealium
Posted:
Sep 1, 2021
Published:
Jul 28, 2021
Format:
PDF
Type:
eBook

This resource is no longer available.