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Getting Started with a Customer Data Platform
A critical element of investing in a CDP is understanding and documenting how you plan to use it.
Defining use cases upfront will help your organization align around a goal, process, and outcomes.
And since the first use case can shape the perception of your CDP initiative across your organization, its important to get it right.
Check out this e-book to see a maturity curve for CDP use cases and explore what to expect at each stage.