Using intent data for better targeting, engagement & conversion

With more competition and digital noise than ever before, marketers have had to reinvent their strategies for reaching and converting buyers. Although engagement data and attribution reporting provide a clear view of where marketers are driving success, buyers’ unique needs and interests are often still unclear.

When used effectively, buyer intent signals can be like rocket fuel - igniting better targeting, engagement, and conversions across your entire marketing and sales organization.

In this two-part webinar series on intent data, learn about:

What intent data is and how to approach it
Actioning intent data with sales and marketing alignment
Identifying intent signals
And more

Vendor:: BrightTALK
Posted:: Jul 22, 2021
Published:: Jul 22, 2021
Format:: Video
Type:: BrightTALK

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