Using intent data for better targeting, engagement & conversion
With more competition and digital noise than ever before, marketers have had to reinvent their strategies for reaching and converting buyers. Although engagement data and attribution reporting provide a clear view of where marketers are driving success, buyers’ unique needs and interests are often still unclear.
When used effectively, buyer intent signals can be like rocket fuel - igniting better targeting, engagement, and conversions across your entire marketing and sales organization.
In this two-part webinar series on intent data, learn about:
- What intent data is and how to approach it
- Actioning intent data with sales and marketing alignment
- Identifying intent signals
- And more