Using intent data for better targeting, engagement & conversion
The Fundamentals of Intent Data
With more competition and digital noise than ever before, marketers have had to reinvent their strategies for reaching and converting buyers. Although engagement data and attribution reporting provide a clear view of where marketers are driving success, buyers’ unique needs and interests are often still unclear.
When used effectively, buyer intent signals can be like rocket fuel - igniting better targeting, engagement, and conversions across your entire marketing and sales organization.
In this two-part webinar series on intent data, learn about:
- What intent data is and how to approach it
- Actioning intent data with sales and marketing alignment
- Identifying intent signals
- And more