Using intent data for better targeting, engagement & conversion

The Fundamentals of Intent Data

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With more competition and digital noise than ever before, marketers have had to reinvent their strategies for reaching and converting buyers. Although engagement data and attribution reporting provide a clear view of where marketers are driving success, buyers’ unique needs and interests are often still unclear.

When used effectively, buyer intent signals can be like rocket fuel - igniting better targeting, engagement, and conversions across your entire marketing and sales organization.

In this two-part webinar series on intent data, learn about:

  • What intent data is and how to approach it
  • Actioning intent data with sales and marketing alignment
  • Identifying intent signals
  • And more
Vendor:
BrightTALK
Posted:
Oct 5, 2021
Published:
Jul 22, 2021
Format:
Video
Type:
BrightTALK
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