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The global consumer landscape changed dramatically in 2020, but as businesses look to move forward in 2021, many remain uncertain about what happens next. Will we go back to the old way of doing things? Will digital transformation continue to accelerate? What experiences will people want next?
In Qualtric's largest consumer study to date, they spoke to nearly 18,000 people around the world to understand how their behavior will evolve as economies re-open.