The importance of ethical data use
The Importance of Ethical Data Use
According to a recent KPMG survey, 97% of consumers said they believed data privacy was important, and 87% thought it should be a human right, but 54% of respondents didn't trust companies to use their data ethically.
Access this e-guide to learn why ethical data use is so important and the risks you run in using data unethically, including:
- The compliance risk
- The public relations risk
- The AI risk
- And more