Craft the right content-powered commerce experiences for each persona
The Four People From Almost Every B2b Sales Cycle
Today’s companies are more risk-averse than ever. More than half of businesses rely on buying committees. And of those, another half say the number of buying group members has increased significantly.
This means you need to persuade more people in order to make a single sale. And it's especially true if your products are expensive or complex. How can your e-commerce store reach all these new stakeholders? The answer is content-powered commerce.
Learn how to create content-powered commerce experiences for personas who influence nearly every B2B sale, in this white paper.