Craft the right content-powered commerce experiences for each persona

The Four People From Almost Every B2b Sales Cycle

Cover

Today’s companies are more risk-averse than ever. More than half of businesses rely on buying committees. And of those, another half say the number of buying group members has increased significantly.

This means you need to persuade more people in order to make a single sale. And it's especially true if your products are expensive or complex. How can your e-commerce store reach all these new stakeholders? The answer is content-powered commerce.

Learn how to create content-powered commerce experiences for personas who influence nearly every B2B sale, in this white paper.

The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.

Vendor:
Adobe
Posted:
Jul 1, 2021
Published:
Jul 1, 2021
Format:
PDF
Type:
White Paper
Already a Bitpipe member? Log in here

Download this White Paper!