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Lifetime Value/Customer Acquisition Costs (LTV/CAC) has long been a foundational metric to indicate the quality and health of a SaaS company’s business model.

However, there are some rampant inconsistencies within LTV/CAC that can no longer be ignored. In this guide, explore why LTV/CAC may be a misleading SaaS metric and if it should be replaced with Customer NPV.

Read more here.

Vendor:

Scalematters

Posted:

Aug 13, 2021

Published:

Jun 16, 2021

Format:

HTML

Type:

White Paper