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Voice of prospect (VoP) data, information sourced from capturing, structuring, and analyzing what your prospects say on recorded sales calls, allows companies to take the plethora of information contained in calls with prospects and turn it into actionable, insightful data.

But many companies aren’t familiar with VoP data, or struggle to collect, organize, and analyze it in a meaningful way at scale.

Read this white paper to learn how you can approach VoP data capture and analytics to rapidly pull go-to-market insights from your on-hand information, removing the guesswork from your sales process and boosting your revenue streams.

Vendor:

Scalematters

Posted:

Oct 4, 2021

Published:

Jun 10, 2021

Format:

PDF

Type:

White Paper